When over 150 wedding venue owners gathered in Asheville this summer, they came seeking answers to their biggest challenges. The 2024 How-To Rendezvous (HTR) delivered just that, with expert insights on everything from ghosting couples to revenue growth.
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Three Venues, Unlimited Insights
Table of Contents
Hosted across The Barn at Honeysuckle Hill, Chestnut Ridge, and The Parker Mill, HTR 2024 combined stunning settings with practical solutions. Between food trucks and networking events, venue owners dove deep into their most pressing issues.
Expert Solutions to Real Problems
Kristin Binford tackled the frustrating phenomenon of ghosting couples head-on, sharing proven strategies to keep couples engaged and responsive throughout the booking process. Her session gave venues practical tools to improve their conversion rates and maintain momentum with potential clients.
Elizabeth Nelson of Nuptial Risk revealed venue-specific strategies for dominating local search results. Her deep dive into SEO and Google Ads showed venues how to stand out in their market and attract their ideal couples through targeted digital marketing.
Erin from Kindling and Crew showed venues how to maximize their revenue potential. Her session on smart upselling strategies covered everything from in-house planning services to bar packages, demonstrating how venues can create additional value for couples while boosting their bottom line.
Beyond the Sessions
While the expert knowledge was invaluable, the real magic of HTR happened between sessions. Venue owners shared challenges, swapped solutions, and built lasting connections that extended beyond the event.
Looking Forward
HTR 2024 proved that when you combine expert knowledge with real-world application and genuine community, venues find better ways to grow their businesses. This wasn’t just another industry event – it was the start of something bigger.
